![]() ![]() Making decisions based on this model is like wandering in the dark. When your traffic begins to rise significantly, Google Analytics aggregates your data, restraining you from conducting deeper analysis and displaying less than 100% of your data.Īlso, Google Analytics offers you a data-driven attribution model that’s not quite transparent. ![]() But alas, even the sun has a spot: everyone who has run into the sampling problem in Google Analytics reporting thanks to the traffic limit are not so happy with this tool. This comes as no surprise given its ease of use, the simplicity of connecting it with other Google tools, and the availability of a free plan. Google Analytics remains one of the most popular website traffic analytics tools that specializes in analyzing customer behavior. Price: Free for the basic version, $150,000/year and up for PremiumĮach year, grandfather Google puts gifts in the stockings of marketers, developers, and analysts. ![]()
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January 2023
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